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Teleteria founder Jay Servidio is written front-page article in the NY Press

Jay Servidio is a badge of Matthew Broderick. Behind the sleepy eyes, below the swollen part, the fertile mind of a Ferris Bueller: "Hey, if more parents were at home running adult web sites, their children's needs may be met stress. Maybe these Santee-Columbine shootings would not be happening. "

In the rain. Polo buttondown. Pleated khaki pants and loafers suede Timberland soaked. Golf umbrella the wind fairing.

"But that's just a thought. What do I tell all my students is, 'No, no, no will-make a killing in this business. "These guys who say they make a million dollars every time you sneeze, you're full of shit. Seventy-five thousand in your first year? That is feasible. But you grab me as a rabbi. You'll have to catch me as a rabbi and confidence to teach you. "

At 34th Street, an umbrella graveyard. Bones and shreds of our curling pimples.

"My students do not have money for the first two to three months. It's all a process. But then you get your first check for $ 500 and you're like, 'Oops I crapped in my pants. " From there it's like a drug. Today you are making five bottles of crack. Tomorrow we're doing 10. It's the same thing. More More Grow! Grow! Grow! "

On television, through a ground-floor window of the Empire State Building. On the keels Nasdaq, vomiting 94 points. In a stinging poor Yutz his half-smoked White Owl in your beer. A new low. The weather, the stock market, for many, the worst night in memory.

Half a block of 24 students expect the man were the source of life, where learning and Annex Seminar Center classes are held. A wilting, eager knot of black, white, Hispanic cityfolk, Indians and Koreans. In its 20 years of age, at age 40, his late 50s, one third of them women. Son mom n 'pop It was ugly as hell and are here to grab the rabbi.

But really. Why bother with a dotcommer? The same word is based petulant vulgar thoughts. Why in one night so dirty, blow $ 35 to hear one of them? Because, say Mom n Pop ", Jay Servidio real U.S. dollars in our material can be afflicted, the middle-class pockets.

It is axiomatic at this point: The adult entertainment is the only "content" people always buy online. All know how porn has revolutionized online billing, spurred live, interactive digital video, video streaming, video on demand internet server push, Internet telephony, media players, etc. We have identified the Moloch of our collective lust as the driving force behind $ 1,500,000,000 annual trade online. In these poor, Pop n day of foul-mouthed mother "could use an additional revenue source.

So they are here to extract some benefit from axiom. The question is, Jay Servidio really its master?

A weak signal of its Mercedes S500 bolting to New Canaan:

"I can not say much, going to the salon for a facial."

"So what is your pitch?"

"Did I mention I work five nights a week?"

"Good."

"I'm fighting in a tournament full contact Karate in Toronto next month. You should come check out my dojo in Manhattan."

And then we cut. He calls back.

"I just got American Psycho on DVD. Have you seen that movie, man? It's awesome. "

"The pitch, already."

"Simple. Who can not use a little extra money each month? Pay debt, rental housing. Create a savings account. "

"A saving of what?"

"Exactly. Nobody keeps these days. People who comes to me, teachers, policemen, housewives, blue-collar workers most of them want to put a little money for the education of their children, pay some bills, take a vacation from time to time. They are not looking to give up their jobs or anything. "

"So what do them? "

"I have hands and kick your ass until you start making money."

"How much do?"

"Anywhere 4000-60000 per month, net."

"Bullshit! "

"I'm not lying."

"Can I see your tax returns?"

"No can do."

"Enjoy your face, buddy."

The signal is lost.

A day later, in a sparsely furnished meatpacking district through floor Magdalia, owner of three bonded boutique websites, talks about his vocation.

"It's like chutney business of my great-aunt Suzie used to run. "He said with a smile." Sooz was not the extraction of gold or anything, but I had fun with it, got a little mad money. "

This is a bouncy-cute. She says "crazy" with these eyes bulging-out. It is described as a "full" link in the publishing industry Magdalia that has been gaining a total of five thousand dollars additional months during the last semester. An offer to discuss your URL is decreased. "We are very selective. We went through a lot of potential customers. Do not need the hassle. "

"That part of the little whole domain?"

His hand left her hair disappears behind crisp, their pets the right of the whip cradled on the bezel of your coffee table. "Well, we've been at this time. "Three years to be exact. "Our membership fee is about $ 50. It is our small world and we must say we live in it. But it does add value to our customers. "

How's that? "

"We hold that the" events "." Bug eyes again. "That keeps them coming back. "

Laughing, you click a photo from a recent event. The client with the pliers in his NADS seems satisfied with the value added.

"You do business with Jay Servidio?"

"No, but I have heard of him. He is a rock star at the trade show circuit. Meet everyone. Our business is a bit less massive, uh, if you follow. "

"What do you do with your winnings?"

"Some it goes back to the site. The rest helps pay for food and rent. Book publishing pays shit, you know.

"Is it really possible to, say, $ 5000 per month without quitting your job? "

"Of course!" Sex is recession proof. But I'm speaking for myself same. I mean, keep costs low. I have my own Unix right here [acquired] eBay. And I produce my content locally, rather than buying from others. "

"At the local level?

"That brick wall that is supported?

"Yes?"

"That's the dungeon."

Dateline: Winnipeg. On the other side of the screen. My contact is O'Reilly, a moppet short, deformed face with a mop of black hair falling to his browline stiff. He has a shrill voice, like Styrofoam high friction. O'Reilly is known to all players. The carte blanche that enjoys a residual benefit that goes along with its title: "Phone-Sex Infomercial king of western Canada." Jack O'Reilly's Lounge Dial-A-Date! Weekdays 2:00 a.m. to Dundee to Dakota.

As arranged through channels, the king phone sex think I'm a good-do "Manhattanites" looking to partner with a content provider for my new Web empire. In this business, it's always nice to know people with discretionary funds. O'Reilly is more than willing to help me (unknowingly) to keep my real goal: a first hand glimpse inside which no press organ has always been allowed, "House Delicias.

De Delicias chamber base "here in Winnipeg, there are an estimated 85-90 flows continuous percent of the world of live interactive hardcore, orgy, prison, gay, lesbian, scat, geriatric, ethnic, pregnant women, amputee and gyno freak sex feeds. According to Jay Servidio, because U.S. laws against indecency Canada was a deposit of this material. Delicias House online adult is that, For example, McDonald's corporate is its central beef dealers. "Everything but snuff," O'Reilly said, adding, "but who knows, eh? "

Delicias House practically mints money by selling their food both directly to webmasters and content providers to intermediaries. Its contents are repackaged and resold a thousand times and, according to O'Reilly, "all the benefits along the way." The feeds will eventually be available small business turnkey Jay Servidio as those set for their customers. Although interactive live now represents only 15 percent of total revenue Internet for adults, a membership site can not attract customers without packaging in its menu of services. live interactive participation of the income pie increase as availability of high speed bandwidth increases.

House Delicias is a tight operation with alleged ties to the underworld. My requests Initial newspaper flatly refused access. No returned phone calls, e-mails unanswered. I was about to throw away the idea until a low sullen Canuck totem in your back office by making sure almost challenged me by phone that he was receiving the exact treatment offered two very connected New York magazine fashion and a team of major network cable movie.

"Why", he reasoned, "if we have become down, we accommodate you? "

Why indeed, Terrence. Now that I have, and I have the king of WesternCanada phone sex with me. And from what I expect from a busy street in downtown Winnipeg. A fresh and clean, Canada days in a sidewalk flower shops, restaurants, record shops and bookstores. We are in a door lining drabbish brown faux marble. O'Reilly provides that only the weakest Elmer Fudd in his research, is outraged that "you O'Weilly not keep waiting. "

We wait. And it comes flying down the stairs a young Hispanic-looking man. A ghost with a buzzcut Eminem, earrings in both ears, swollen by the vest. Shift more. Done for the day.

"Who is it?" says the voice intercom.

"O'Reilly, for the love of Chwist!"

We're buzzed in. We climbed some stairs and turn right along a long narrow hall with blue walls and a layer of black fingerprint stains. The door frames are of a darker blue. There are 23 small, such as 10-by-10 rooms in this hallway first. In right of each door is a narrow vertical strip of glass block has been addressed by the carton from the inside.

We turn the corner down the hall and have a bathroom located on top of a ladder of three meters. The door is open. In two brunettes. Both are nude. One of them is to shave legs, the other is in the toilet. A video camera in hand on the white linoleum floor tiles points to the girl in the toilet. A poster of a naked woman hanging on the toilet. Odd redundancy. I realize I'm watching. But the woman does shave her legs. She jumps with the left leg still in the sink, runs and slams the door. O'Reilly looks at me, raises his eyebrows.

"Pee Pee Happy fun time, eh?"

Delicias House occupies the entire second and part of the third story of a city block. This is an above ground catacomb, a maze of narrow corridors identical blue on blue. We arrived at the center of the brain an office to subdivide the low ceilings, desks, rack servers, PCs and monitors. Around each table is a collage of clippings from newspapers or publications that reflect the personal music and sporting tastes of their respective occupants. She sticks to hockey in general.

To our right of metal shelving from floor to input Roof has nearly 100 starched white towels. A barrier sits nearby. Above the basket a kind of board with the programming of the above categories through the top. What is remarkable is how quiet it is here. I expected the dark, covered windows and so on. But that is like a camera vacuum sound. We've seen anyone other than the girls bathroom.

Who the hell we buzzed? O'Reilly calls.

We overlook at different offices in search of a man named Brad. Brad is the president of the company.

Finally we found a man ponytail sitting to a computer next to a wall rack servers.

"Brad is not coming today."

Fair enough, I think. I can buy a Snickers machine Vending back at the entrance. A notice attached to the machine announces registration for the spring softball league. Quick Launch League, the training teams. First practice April 16. See Terry.

O'Reilly and I am in a bank monitor. It's 11 am and four of 16 active rooms. In first screen of a young alternately, pulling her butt cheeks apart and typing on a keyboard. On the second screen is the girls bathroom just to find. In the third screen of a tan, blonde clean-shaven faces the camera, is riding a boy, pulled her hair back over her shoulders and goes inside it. In the fourth screen of a fat woman eats fruit.

That's a joke. On the small screen in a room a Matchbox Twenty-shirt talks to the camera. "I know her!" O'Reilly says. "She was in one of my infomercials. Sweet girl."

At one point, the camera uses Delicias about 300 men and women (split 20/80, respectively). The models are applied mainly through classified ads in employment websites the adult industry, and print ads in local newspapers sex scene swinger. Strip clubs provide a steady stream of local and international talent as well. Based on the porn actors and actresses who work the circuit strip Canada often stops in a day of live cam extraction. In time, Delicias camera can send the word to their customers webmaster can promote these special visits to the end user.

Monthly turnover in the camera model Delicias is running 20 percent. Such as phone sex, models are encouraged to develop personal relationships with current customers.

O'Reilly shows me a room next to the office suite. The green line of the wall cabinets on the right, left line cubicles. Name and surname are written in tape. Within some of the cubicles sit wrapped heart-shaped boxes of chocolates in cellophane. The signal below the analog clock says: Please take your flowers home with you or disposed of immediately.

Matron Chuzzlewit. The fleshy throat, directly from the Dickens. She is dying to know: "Is there an oversupply?

The rabbi is prepared. "At any given time there are about 50,000 adult sites online, and guess what? You are not yet in a competitive market. Two thirds of these sites look like shit. Lose money and it turns off. "

A knock at the door. A shy gentleman looks down on your brochure Seminar Center.

"Sorry", which overlooks. "What kind is ..."

"Sir, this ... it's porn!" Belly laughs. The door slams.

"As I was saying, the design is crucial. You have to create a consistent appearance. The free travel is essential. It is their main selling point, and that's how you get to be done. "

Pencils at the ready and a deep breath. Bring in science.

"Page one of the tour says," We have 100,000 photos in our library. We have black girls, We have white girls, Asian girls have. We have girls with penises, girls have no penis. We have girls with large breasts, small breasts, girls have no breasts. We have girls with facial hair, girls with beards. "Deep Breathing." Want to join now? Right? Well, we continue the journey. Page Two: "We have 100 000 full length videos. We have the tools pelvic exams, and masks and stirrups. H'bout now? No? Well page three. Page speaks of three jungle fever. We have black guys with white girls, we have guys with white girls black, and we are all mixed. Do you want it now?

"Enough!" Rabbi booms. "Who can tell me? What is the point of the tour?"

Chuzzlewit with raised hands. "To sell."

"That's right!"

They high-five.

"Now listen. Each time you sell something to someone, whether transportation tickets or lunar porn or copiers, this is what you do. "

Pencils up.

"One tells them what is about to say. Then you tell them. Then tell them what I said. And I repeat that the whole thing over and over again. Stay at the top of the table Crack open the mouth of the client, get in and keep talking until he is seeing things their way. "

Ken and his wife Farrah are a couple of the southern half of its 50 years. They have two children. Ken works in finance, human resources Farrah. Ken about six months ago launched a website called WantonWife.com members. The show features photographs and X-rated video clips Farrah alone and with other men and women.

"We did WantonWife for fun at first. The initial response was so good we thought we could make money doing it. However, technically speaking, did not know much. "

Ken Servidio met in January at the biannual fair adult internet in Las Vegas. He brought his business over to Servidio shortly thereafter. Since January, Ken has been grossing $ 6,000 to $ 7,000 per month with about $ 1,400 in expenses. With the help of Rabbi Ken has identified some key issues that affect your business:

(A) Service. Re-accounts-monthly recurring billing from a member of a credit card "is the name of the game. Re-creating a flow accounts steady income that allows me to reinvest and grow WantonWife. In our case, the boys come to see and interact mostly with one person, Farrah. It's like they're wanting to have a relationship with her fantasy, which is great. So it is important to offer fresh content each week and respond to their requests for a particular type picture.

"Any time when a member wants to cancel, it gets handled right away. Billing is easy because we carry the best company, CCbill. Automatic electronic payment in the first and fifteenth of each month. "

(2) Speed. "Bandwidth is really important," says Ken. "If a download takes forever for a guy just going to get frustrated and go. Who can blame him?"

Ken is soft-spoken. But his incorporates voice when it comes to top end.

(3) Traffic. "This is pretty obvious. You can build the most beautiful place in the world and if you do not have a hearing you will not earn money. "

"So, how to direct traffic?"

"Well, we're still trying to find out. We had a great experience with mass email. We do some advertising on search engines adult. Banner link probably helps, but I had no time to do that yet. We are still very new at this. "

Ken and Farrah spend an average of three hours a day, every day at WantonWife. Is planning to launch another site with the rabbi in the near future. By this time next year, the remaining conditions ceteris paribus, the draft will be Ken WantonWife generating monthly net of $ 12,000. With her earnings, Ken Farrah and are building a house on the lake and gird their retirement accounts.

As the political climate and anti-sexist legislation possible?

"We are Republicans. I was for Bush. I know they are more aggressive in legislating against this sort of thing, but I do not see as a threat. My personal feeling is that is so big and so powerful, not to see how it could be close. "

He added: "I would love to see more established control on it so that minors can not access. "

The WorkingGirl.Com is a characteristic length Documentary currently in post production. It was written and directed by James Ronald Whitney, whose first project, Just Melvin, will premiere April 22 HBO. Upon learning that I was writing about amateur adult porn business as a craft for Mom 'n' Pop in the new recession, Whitney suggested I a rough edit screen his film, since it has to do with some of the personal and professional problems users face when running a site adult online fans.

Whitney says: "About a year contacted by my old friend of Sharon Alt, who had written to tell me you could not pay their bills, especially health insurance and preschool bills for four year old son, Jake. Sharon said he had done due diligence and concluded that the Internet was the place to be, due to the incredible amount of money that goes specifically to these fan sites.

"In essence, "Whitney says," my old friend had decided to become an amateur porn star to pay the bills for your child. The problem was that he had no audience. "

Alt called on Whitney, a vice president of the brokerage firm of Tucker Anthony Wall Street, and began to write a business plan.

"Soon I realized that if I made a movie about their business project, the movie audience could then traffic to your website. If they liked what they saw, could pay for membership. "

So Whitney was going to shoot porn and use it as the content of your website and new friend Sharon improvement. But first he had do some due diligence of their own. To learn how to design and market an adult website, otherwise turned to the rabbi, Jay Servidio.

In The Jay Servidio WorkingGirl.Com floor struts Cybernext Fair Expo 2000 in New Orleans, the introduction of the crew doc (Whitney et al.) All big players in the online world. Later, at a table in what appears to be a Cracker Barrel restaurant, Jay Servidio Alt gives a step by step tutorial on marketing and design of pornographic sites.

Unlike much of the popular discourse on the topic of pornography and porn people, El WorkingGirl.Com moral trial adjourned, leaving the viewer completely. The lightest and least effective part of the film mocks modest, the director and crew, which supposedly monastic sensibilities are quickly soaked in sticky liquid discovery of photography reality porn (images, sounds, smells delicious.) During the preparation of content for new website Alt take "Porno Film 101" with lessons on-line and triple X celebrities Teri Weigel its manager / husband Murrill Muglia.

So it's a film with a vocation (and vice versa) for joining a campaign website, the benefits will finance a trust for Alt son four years old. If that sounds a bit slippery, the movie itself recused himself from his own intelligence ("Wall Street the porn world to join hands on care to save the life of a child! A film ... to sell an adult website ") through a fierce, mining thorough and objective of the ethical issues at its core.

Are fully explored the tangled relationships and motivations Alt doubtful for porn. One of the scenes harrowing of the film shows Alt in a bitter dispute with his ex-wife Marci (the bulldyke naive, adorable with which Jake was conceived through artificial insemination). Marci Alt believes sex selection online is potentially harmful to the child. She also thinks it's a flake is to simply use Alt and his / her child to justify what amounts a personal fetish. Where between Alt and Marci had once love, now there is only hate of peeling paint.

That scene takes place at the end of the film finally provides a much needed catharsis brown. But none of the women actually emerges victorious and that's how Whitney prefers his art to be resolved.

Alexa is 33. BA and MA in journalism, both from Columbia. Listening from the back of the solipsistic drone rabbi.

"... So then my friend Bill tried to enter the phone sex industry again when we work at Sprint. Purpose of the 80 infants, 900 born and we knew there would be huge! Only I'm Catholic, do not get into it ... "

Unlike most others here, Alexa and has an ongoing business. She is here to learn new tricks about what could be applied to its fledgling phone sex site, GoodTimePhone.com. Somewhere in the course of the narrative, Rabbi praises attire some credit card billing and objects Alexa.

"What?" fit.

"It's fair"

"What?"

"Well, I run a site and "phone sex"

"Phone sex is dead Lady! Do not get the note? "

Later, Alexa says, "Well, title =" jay Servidio teleteria "> Jay Servidio is right about the cam-sex sex is the new phone. But phone sex is far from dead. "

Alexa site is basically a compendium of the sub-phone sex that accumulate under the name GoodTimePhone.com. Digital hang their shingles through a private link to your site FTP. To generate repeat business she asked to work a minimum of 25 hours a week. In three short months of his site is in the black and turning a small profit.

"I am determined to run a respectable and reliable operation, and I have strong principles about how to treat my daughter well." Alexa says her daughters are very above the industry standard 55 percent split host/45 subcontractor percent. "It's a scam to pay someone only 45 percent of their income."

"Do not you make more money running a membership site hardcore? What I ask.

"I'm kind of afraid to go into the accession. I feel like I'm on the edge of being involved in pornography. Not that there's nothing wrong with pornography. But I'm not ready to take that step. With phone sex, the groom and the bride of one you can do that in all innocence. It is very different from having sex in front of a camera. "

But a word about the numbers. When it comes to porn, verifiable income data is almost impossible to find. There is no way of knowing if the figures are inflated to the fire business and egos of the fan, or deflated to avoid the taxman. Some sources insist lowballing is the most common practice.

"It keeps taxes down and competition potential in the bay. "

So you can do well by reducing all income levels here by a factor of his own skepticism.

It is also common that it is too late to become wealthy Rockefeller through the online adult entertainment, because of competition great players and the cost of continuously updated quality content (videos, photos, live).

No argument there. But what happens to a concert low side saturation that brings some stability in these difficult economic times?

Here, the consensus seems to be a resounding yes, but two caveats. Warning number one: it is more painful than you think. Alexa, for example, spends a great deal of time checking on his fellow liaison verify that they have put their banners on their sites, and we agreed. Warning number two: you can not just buy a certain number of clients and then stand still.

To his credit, makes this Servidio known from the start. "Members only stay with a siege of three months or less. So I have an owner be there constantly trolling for new business. "

Trolling means to reinvest profits in advertising that drives traffic. Reinvestment and growth takes time. As the rabbi said, is a process.

However, the newcomers and veterans believe in the product's popularity immutable: entry barriers are low, it is legal, it can be done from home, and if you do the work, it sells.

And so the rabbi makes his pitch.

"Four thousand dollars for a Web site customized turnkey plus $ 100 per month for accommodation and $ 125 a month for the video for the first three months. That purchase of 100,000 full-length films, 2000 new channels added monthly, with 100 rooms in vivo. "

The hands go up.

What about billing? What about bandwidth? Should I incorporate? Maintenance? Advertising?

They follow by the stairs and out to 34th Street

What about consultation? How do I pay? "I can buy you a direct URL?

The previous rounds were breezes now. Spray. It is late and the wide street that crosses Square is an empty abyss, a camera, sound refraction the wail of ambulances Doppler drive north to Times Square.

"I'm going to Budapest," says the rabbi. "For the largest European fair." Swaps Card and grips hands. "But we will do business when I return."