Blocked Hat
Blocked Hat
Trick or Treat ... Beware of Black Hat
I thought it might be a very good about White and Black Hats Hats, so let to start with some old definitions:
White Hat Practice: Ethical SEO practices. White Hat refers to the truth, over the aboard SEO techniques used by well-meaning industry experts to help optimize a website and its pages and realize higher positions in search engines and attract more qualified traffic to that site. These practices are fully approved by search engines and the SEO industry in general.
Hat Black Practice: unethical SEO practices. Black Hat concerns deceptive SEO techniques employed by companies seeking "trick" search engines in achieving higher positions of the engine. These practices are not acceptable in any way the motors and industry.
Techniques Black hat are often employed by companies seeking a "quick fix" and temporary in order to search engine rankings for a peak given site. These professionals are fully aware that their success will only be ephemeral, as the site will be blacklisted and banished entirely from the main search engines, once they discover their undesirable methods. Companies caught using black hat techniques immediately suffer a sharp drop in the ranking of engine, and long-term damage to your brand and reputation. Companies seeking the support of SEO need to appreciate how damaging black hat techniques can be a the reputation of your company, your brand and / or its website. They are advised to stay away from companies practicing these methods.
There are many techniques black hat, so let's identify some of them. This list is not exhaustive, but will at least cover some of the best known methods:
- Cloaking - also known as "sneaky redirects", this technique offers programs that send the search engines to web pages never seen by users.
- Doorway pages - also known as "crawler only" pages, these pages are created eye only search engine. They try to achieve artificially high rankings on search engines for a given search term on several occasions by incorporating the same keywords and phrases in the text body. This technique is related to the keyword stuffing.
- Hidden text - this method is the placement of keywords on a page that matches the background color of the actual site, thus providing this text completely invisible for human site visitors.
- Hidden Links - techniques like hidden text, this method involves placing links that are specifically designed to be indexed, but can not be seen by the user.
- Duplication - the creation of multiple pages, subdomains, or domains, in essence duplicate content. Create multiple copies of the same page with different URL is an example. Many sites offer text-only or printer-friendly version of pages that feature the same content as the corresponding pages with images. If you have duplicate pages, it is recommended by the engine to use a robots.txt file to block duplicates from at least be indexed. Duplicate content is usually unintentional (as a standard web page or print friendly page), but sometimes is by design, as when he recycles a content site to artificially increase their traffic.
There is no doubt that black hat methods, often used in excess, can lead to short-term gains, but always at the expense of long term pain. These techniques are underhanded a problem as serious and widespread for the SEO industry that search engines like Google and Yahoo spend much of their Webmaster Guidelines to discuss them. If they somehow catch the practice black hat stuff, you can kiss goodbye their reputation online. It is possible that the black list and / or banned, and it could be years, if ever, before that could re-earn the respect of the motor.
A final word about black hat: no industry to speak of these practices so much that in some only lends to the mystique of its appeal. Sometimes the temptation to use black hat is too big for SEO practitioners, and indeed has led to development of gray hat methods. As expected, this compromise approach is not as honest as the white hat, but not as dishonest as black hat. Let's use an example of duplication to illustrate. An ethical white hat SEO experts would be willing to provide only a single site, whereas a black hat ethical SEO experts would produce hundreds of mirror sites to link to the homepage, thereby artificially exaggerating the engines of the importance of the site for users and deceive. A person Gray hat SEO could establish secondary sites that are not duplicates of the original one, have some unique content and not attract users to visit a location irrelevant. This practice could really add value and optimize the content from the original site without raising the ire of the search engines. As in life, there is always a term medium in the SEO world.
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